AI-Powered Product
SaaS
E-commerce
AI-Assisted UX
UX Strategy
Product Design
Digital Product Design for Personalized Matcha Discovery
A full digital platform designed from the ground up to redefine matcha discovery for a new generation, combining a highly visual interface with AI-powered guidance and personalized experiences.
Digital Product Design for Personalized Matcha Discovery
A full digital platform designed from the ground up to redefine matcha discovery for a new generation, combining a highly visual interface with AI-powered guidance and personalized experiences.
AI-Powered Product · SaaS · E-commerce
Digital Product Design for Personalized Matcha Discovery
A full digital platform designed from the ground up to redefine matcha discovery for a new generation, combining a highly visual interface with AI-powered guidance and personalized experiences.
AI-Powered Product · SaaS · E-commerce
AI-Powered Product
SaaS
E-commerce
AI-Assisted UX
UX Strategy
Product Design
Digital Product Design for Personalized Matcha Discovery
A full digital platform designed from the ground up to redefine matcha discovery for a new generation, combining a highly visual interface with AI-powered guidance and personalized experiences.
Making Matcha Exploration Engaging
Our goal was to make exploring matcha feel engaging, approachable, and relevant to a younger audience. We wanted users to quickly understand the product vision and feel curious about its features, from discovering different matchas and understanding their preferences to exploring flavors and learning more about the world of matcha.
The Result
We designed a highly visual experience that makes matcha exploration feel intuitive and fun. A strong visual language, clear feature presentation, and engaging interactions help users understand the product at a glance, while a thoughtfully designed AI experience provides guidance throughout their discovery journey and helps them better understand their own preferences.
An existing product concept reimagined for a new audience, category, and visual direction.
Making Matcha Exploration Engaging
Our goal was to make exploring matcha feel engaging, approachable, and relevant to a younger audience. We wanted users to quickly understand the product vision and feel curious about its features, from discovering different matchas and understanding their preferences to exploring flavors and learning more about the world of matcha.
The Result
We designed a highly visual experience that makes matcha exploration feel intuitive and fun. A strong visual language, clear feature presentation, and engaging interactions help users understand the product at a glance, while a thoughtfully designed AI experience provides guidance throughout their discovery journey and helps them better understand their own preferences.
An existing product concept reimagined for a new audience, category, and visual direction.
Making Matcha Exploration Engaging
Our goal was to make exploring matcha feel engaging, approachable, and relevant to a younger audience. We wanted users to quickly understand the product vision and feel curious about its features, from discovering different matchas and understanding their preferences to exploring flavors and learning more about the world of matcha.
The Result
We designed a highly visual experience that makes matcha exploration feel intuitive and fun. A strong visual language, clear feature presentation, and engaging interactions help users understand the product at a glance, while a thoughtfully designed AI experience provides guidance throughout their discovery journey and helps them better understand their own preferences.
An existing product concept reimagined for a new audience, category, and visual direction.
Making Matcha Exploration Engaging
Our goal was to make exploring matcha feel engaging, approachable, and relevant to a younger audience. We wanted users to quickly understand the product vision and feel curious about its features, from discovering different matchas and understanding their preferences to exploring flavors and learning more about the world of matcha.
The Result
We designed a highly visual experience that makes matcha exploration feel intuitive and fun. A strong visual language, clear feature presentation, and engaging interactions help users understand the product at a glance, while a thoughtfully designed AI experience provides guidance throughout their discovery journey and helps them better understand their own preferences.
An existing product concept reimagined for a new audience, category, and visual direction.
An Engaging Home Experience
We designed the home experience to give users an immediate understanding of the product and its key capabilities. A visual-first layout brings the main features together while creating a clear starting point for exploring matcha, and getting personalized guidance.
An Engaging Home Experience
We designed the home experience to give users an immediate understanding of the product and its key capabilities. A visual-first layout brings the main features together while creating a clear starting point for exploring matcha, and getting personalized guidance.
An Engaging Home Experience
We designed the home experience to give users an immediate understanding of the product and its key capabilities. A visual-first layout brings the main features together while creating a clear starting point for exploring matcha, and getting personalized guidance.
An Engaging Home Experience
We designed the home experience to give users an immediate understanding of the product and its key capabilities. A visual-first layout brings the main features together while creating a clear starting point for exploring matcha, and getting personalized guidance.
Making Personalization Easy
We created a guided questionnaire to capture the preferences that shape how users experience matcha. Selectable chips make the questions quick and easy to complete, while the collected answers are analyzed to create a personalized taste profile and visual preference chart.
Making Personalization Easy
We created a guided questionnaire to capture the preferences that shape how users experience matcha. Selectable chips make the questions quick and easy to complete, while the collected answers are analyzed to create a personalized taste profile and visual preference chart.
Making Personalization Easy
We created a guided questionnaire to capture the preferences that shape how users experience matcha. Selectable chips make the questions quick and easy to complete, while the collected answers are analyzed to create a personalized taste profile and visual preference chart.
Making Personalization Easy
We created a guided questionnaire to capture the preferences that shape how users experience matcha. Selectable chips make the questions quick and easy to complete, while the collected answers are analyzed to create a personalized taste profile and visual preference chart.
Curated Discovery
The Discover page brings together a visual product gallery where personalization directly shapes what users see and explore. Matchas are organized into clear categories, with a dedicated curated selection based on each user’s taste profile, while smaller 30g options encourage exploration, tasting, and comparison before committing to a full-size package.
Curated Discovery
The Discover page brings together a visual product gallery where personalization directly shapes what users see and explore. Matchas are organized into clear categories, with a dedicated curated selection based on each user’s taste profile, while smaller 30g options encourage exploration, tasting, and comparison before committing to a full-size package.
Curated Discovery
The Discover page brings together a visual product gallery where personalization directly shapes what users see and explore. Matchas are organized into clear categories, with a dedicated curated selection based on each user’s taste profile, while smaller 30g options encourage exploration, tasting, and comparison before committing to a full-size package.
Curated Discovery
The Discover page brings together a visual product gallery where personalization directly shapes what users see and explore. Matchas are organized into clear categories, with a dedicated curated selection based on each user’s taste profile, while smaller 30g options encourage exploration, tasting, and comparison before committing to a full-size package.
AI Matcha Guidance
We designed the AI Matcha Guide around clear, practical use cases rather than presenting it as an open-ended chatbot, making it easy for users to understand how AI can support their matcha journey.
AI Matcha Guidance
We designed the AI Matcha Guide around clear, practical use cases rather than presenting it as an open-ended chatbot, making it easy for users to understand how AI can support their matcha journey.
AI Matcha Guidance
We designed the AI Matcha Guide around clear, practical use cases rather than presenting it as an open-ended chatbot, making it easy for users to understand how AI can support their matcha journey.
AI Matcha Guidance
We designed the AI Matcha Guide around clear, practical use cases rather than presenting it as an open-ended chatbot, making it easy for users to understand how AI can support their matcha journey.
From Tasting to Personal Profile
We shaped the profile as a living representation of the user’s evolving taste. It brings together their matcha taste profile, favorite flavor notes, tasting tags, and reviews, turning the preferences collected throughout the experience into a clear, easy-to-understand overview.
From Tasting to Personal Profile
We shaped the profile as a living representation of the user’s evolving taste. It brings together their matcha taste profile, favorite flavor notes, tasting tags, and reviews, turning the preferences collected throughout the experience into a clear, easy-to-understand overview.
From Tasting to Personal Profile
We shaped the profile as a living representation of the user’s evolving taste. It brings together their matcha taste profile, favorite flavor notes, tasting tags, and reviews, turning the preferences collected throughout the experience into a clear, easy-to-understand overview.
From Tasting to Personal Profile
We shaped the profile as a living representation of the user’s evolving taste. It brings together their matcha taste profile, favorite flavor notes, tasting tags, and reviews, turning the preferences collected throughout the experience into a clear, easy-to-understand overview.
Results: A More Engaging Way to Discover Matcha
We designed the full platform from the ground up, combining a highly visual interface with personalized discovery and AI-powered guidance. The result is a clear, engaging product experience that makes exploring matcha intuitive while helping users better understand their preferences and discover what they enjoy.
Results: A More Engaging Way to Discover Matcha
We designed the full platform from the ground up, combining a highly visual interface with personalized discovery and AI-powered guidance. The result is a clear, engaging product experience that makes exploring matcha intuitive while helping users better understand their preferences and discover what they enjoy.
Results: A More Engaging Way to Discover Matcha
We designed the full platform from the ground up, combining a highly visual interface with personalized discovery and AI-powered guidance. The result is a clear, engaging product experience that makes exploring matcha intuitive while helping users better understand their preferences and discover what they enjoy.
Results: A More Engaging Way to Discover Matcha
We designed the full platform from the ground up, combining a highly visual interface with personalized discovery and AI-powered guidance. The result is a clear, engaging product experience that makes exploring matcha intuitive while helping users better understand their preferences and discover what they enjoy.
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We'd love to hear what you're building.
Thank you, for reaching out.
We've received your message and will get back to you shortly.
In the meantime, feel free to explore our case studies to learn more about our past projects.
Looking forward to working together!
Just drop us a line anytime to
Olya Marchak
CEO and Design Director
at Dose of Culture
Let's talk
We'd love to hear what you're building.
Thank you, for reaching out.
We've received your message and will get back to you shortly.
In the meantime, feel free to explore our case studies to learn more about our past projects.
Looking forward to working together!
Just drop us a line anytime to
or schedule a call
Let's talk
We'd love to hear what you're building.
Thank you, for reaching out.
We've received your message and will get back to you shortly.
In the meantime, feel free to explore our case studies to learn more about our past projects.
Looking forward to working together!
Just drop us a line anytime to
or schedule a call
